Rethink D2C Ecommerce fulfillment with WholeMark

July 25, 2022 — 4 minute read

Consumers are no longer walking into physical stores to shop for their desired products. It has now become a common practice to shop online.

The volume of online orders being placed is massive. In 2020, 131.2 billion parcels were shipped globally. This translates to a shipment of 4160 parcels per second^🡥. In 2021, the volume reached 155 billion parcels^🡥 and is expected to grow higher in successive years.

With the increasing affiliation towards online shopping, consumers are also shifting their shopping preferences towards D2C brands. It has been recorded that 55% of online shoppers prefer to order directly from brands^🡥. This is largely due to the seamless shopping experience offered by D2C brands.

Direct to Consumer (D2C/DTC) brands are those that sell products to consumers without intermediaries such as wholesalers or retailers. Through direct interactions, D2C brands collect data and generate actionable insights that translate into providing exclusive experience for each customer.

A critical attribute considered by most customers when shopping online from a D2C brand is the delivery time. The inability of a brand to fulfill orders within a short time period leads to loss of customers and drop in sales. Surveys conducted among online shoppers have shown that 17% of consumers stop shopping from a brand after receiving a late delivery one time and 55% of consumers stop shopping from a brand after receiving a late delivery two to three times^🡥.

The fulfillment of an ecommerce order by a D2C brand involves last mile delivery of the order to customer and if the need occurs, managing return of the order. The greatest challenge for a D2C business is scaling up fulfillment processes to keep up with the growing volume of orders. 8 out of 10 online stores get abandoned within 24 months due to their inability to scale up^🡥.

Collaborating with a 3PL (Third-Party Logistic service) or Ecommerce fulfillment partner adds value to D2C ecommerce businesses and their customers by enhancing customer service, minimizing operation costs and providing room for scalability.

WholeMark is an eCommerce fulfillment partner for the D2C brands. Once a D2C brand integrates with WholeMark, all orders made by customers through multiple ecommerce websites are actively fulfilled by WholeMark.

Every D2C brand is unique in terms of providing value to its customers. WholeMark recognizes the exclusivity of each brand’s offerings and customizes ecommerce fulfillment services to suit the brand.

After a thorough analysis and understanding of a brand's products and its customers, WholeMark forecasts demand and recommends an ideal inventory distribution strategy for the products sold by the brand. Based on the response, WholeMark stores the brand’s products under optimal conditions in multiple warehouses. These warehouses are strategically located at convenient locations, close to consumers' neighborhoods.

WholeMark’s warehouses are not just storage units but are actually micro fulfillment centers. These micro fulfillment centers are capable of:

• Storing inventory
• Managing inventory
• Packaging and moving orders
• Optimizing delivery time
• Making last-mile deliveries
• Managing returns
• Tracking orders
• Automating fulfillment processes

With WholeMark’s strategically placed micro fulfillment centers, D2C brands can optimize delivery time, seamlessly manage returns, manage last-mile deliveries and minimize operation costs for ecommerce fulfillment.

WholeMark's services are streamlined to enable partnering D2C brands to offer a premium post-purchase experience to their eCommerce customers.